ZAKER apologizes for the Xiaomi car information leak incident 'dismissal of the involved employees, never hire again,' what information is worth paying attention to?

Every AI Express, ZAKER releases an apology statement regarding the Xiaomi car information leak incident. (Daily Economic News) ZAKER releases an apology statement regarding the Xiaomi car information leak incident.

Investing 10 billion, definitely not just a few million in fines, what matters is to scare the monkeys by killing a chicken.

The level of competition in this track goes without saying, the elimination rate is bound to be extremely high, who can survive and have the last laugh is still hard to say.

The share of the domestic market is of paramount importance, and everyone knows about brand loyalty.

In the rough sea, Xiaomi is not very stable either.

Xiaomi’s car is currently the most high-profile product for Xiaomi, and it can be said that it leaves no room for error. Every step has been meticulously conceived by the marketing department.

A single leak is equivalent to disrupting the entire marketing and pre-launch rhythm, and the resulting losses can be said to far exceed the amount of fines.

As for self-direction and self-acting, it is nothing but baseless rumors, which have always been associated with Xiaomi’s controversies. Anyway, no matter what happens, Xiaomi always manages to self-direct and self-act. Even if Zeker apologizes, pays the fines, and Xiaomi dismisses its own employees, the little black fans may or may not believe it.

They don’t think about what a company’s seal on an announcement signifies, and they don’t contemplate what the company spokesperson’s statement represents. In any case, no matter what you do, it’s considered self-direction and self-acting, truly a classic example.

Exciting news!

Yesterday, Xiaomi issued an announcement, which clearly indicates their anger.

Xiaomi has encountered numerous instances in the past where unreleased phone information was leaked by the media. As far as I can recall, they haven’t issued such a serious announcement in response. To the average person, it seemed like there would be no follow-up.

This has resulted in two very unfavorable consequences for Xiaomi.

Firstly, because Xiaomi is a master of internet marketing, many people believe that the leak was a marketing stunt orchestrated by Xiaomi itself.

Secondly, because the handling of the situation was not visible, whether fines were paid remains unknown. Many media outlets and internal employees adopted a “dare to do it again next time” attitude.

Now, things have changed. The announcements have been made layer by layer, and there should be no more reckless media behavior in the future.

People without professional ethics like this should be blacklisted across the entire industry.

Some netizens' “hatred” towards Xiaomi is truly inexplicable.

These are my thoughts after seeing many answers and comments on this related issue.

Compared to the entertainment of watching Xiaomi, it’s much more interesting to watch the media. Judging from the reports of various media outlets, it seems that journalists lack even the basic knowledge of confidentiality agreements. Zhang Xuefeng +1.

It can be seen that the employees involved primarily shared the leaked photos on their social media to show off, and upon being alerted by others, they immediately deleted the photos. However, the 5-minute presence of these photos in their social media circles resulted in widespread dissemination, leading to this incident.

The company involved also acknowledges the penalty for this leak. Almost all automotive companies have similar confidentiality agreements, and the company involved in this case, being in this industry, naturally knows about it. Moreover, such incidents are easily investigated, and being obstinate only makes one more embarrassed.

Of course, more details indicate that those conspiracy theories are wrong, showing that Xiaomi doesn’t attract traffic through such means.

Does Xiaomi need to gain traffic through such means? For Xiaomi, which comes with its own aura, it’s unnecessary.

Xiaomi’s entry into the automotive market is perhaps one of the most anticipated products among new entrants. After all, Xiaomi’s 1999 initiative in the smartphone arena allowed it to rapidly gain a foothold and promote the widespread adoption of smartphones. Therefore, many people naturally hope that Xiaomi can make a similar impact in the electric vehicle field. Many netizens even jokingly say they would pay 9,900 yuan to become Xiaomi’s friends.

I think 9,900 yuan is unlikely; the base version at 19,900 yuan may exist, while the mid-high range version is expected to exceed 200,000 yuan.

As a fan of both Xiaomi and its products, I hope Xiaomi succeeds. This is mainly because increased competition can bring more affordable products to consumers and reduce price inflation. At the same time, I believe Xiaomi’s products are practical, with relatively fewer gimmicky features, and their designs are simple, elegant, and stylish. This is corroborated by the images leaked online.

I wonder how many SU7s can be sold for three million? I also don’t know who exactly paid this three million. Anyway, neither ZAKER nor Xiaobai mentioned this in their car purchase apologies!

When I first saw the images posted online, I thought they belonged to the same set of images as the ones released earlier, perhaps even some behind-the-scenes footage officially used for promotional purposes. So, I didn’t even entertain the thought of reposting them on Weibo to get some traffic.

But regardless, a mistake is still a mistake. When you’re wrong, you should admit it and face the consequences. Even as mentioned in the letter, the employee involved was on-site and signed a confidentiality agreement. Releasing the images without prior verification or consultation with all parties involved was indeed a reckless act, and it does require serious consequences to serve as a deterrent.

  • However, this incident feels somewhat puzzling and uncomfortable:
  1. Many unmasked vehicles have already appeared on the internet. Does this indicate that confidentiality has already been compromised?

  2. This may be a lesson from Xiaomi to the industry media, a warning! It seems that all the media involved in the event that day lost, lost without a trace, only Xiaomi won, won in terms of traffic!

Both Xiaobai Car Buying and ZAKER have issued apologies and terminated the employees involved in this situation.

A swift and decisive response, but upon examining these two incidents, it appears that both were driven by the desire to show off, resulting in the leak.

The company being directly liable for a 3 million yuan debt due to employee losses does seem a bit harsh.

However, this indirectly confirms that Xiaomi took confidentiality seriously this time, and it was not a self-directed and self-acted drama for the sake of online traffic.

[ZAKER’s Apology Letter and Announcement](Link to ZAKER’s apology letter and announcement) [Xiaobai Car Buying’s Apology Letter and Announcement](Link to Xiaobai Car Buying’s apology letter and announcement)

The Xiaomi car launch event ended in silence. Well, let there be a fine…

Let’s first sympathize with the owners of these two self-media platforms. They’ve unexpectedly taken on a debt of three million yuan for no apparent reason. Perhaps other companies will now think twice before cooperating with them, fearing they might get scolded by the bosses for no good reason.

Unless there’s an unexpected turn of events, these employees are likely to be blacklisted by the automotive industry. They may have to move far away and work in an industry where they don’t know anyone, but it’s unclear how many of them have mortgages and car loans.

They were doing fine with their regular jobs, but they decided to take on extra work they shouldn’t have, just like Chen Rui touching live wires – and now they’re in deep trouble.

Self-directed and self-acted dramas wouldn’t provide such detailed information, and both the media and employees have disclosed the consequences of their actions. This is definitely serious.

Saying this is an official publicity stunt is unnecessary because this kind of scenario, where employees leak information without permission, is not something many large companies are capable of doing. There are no secrets that don’t leak out eventually. Unless you can keep your employees from talking, you won’t be able to prevent them from discussing such matters privately with acquaintances in real life.

Another point to consider is that the designs of most smartphones are usually leaked in advance, with official teasers released a few months before the launch, and real images or renders appearing online a few days before the event. Manufacturers have rarely held these leakers accountable.

In the case of Xiaomi’s car, the leaked images were mostly of disguised test vehicles, making it difficult to discern the actual design. Surprisingly, this time the wide-scale dissemination of Xiaomi’s car design was accredited to the Ministry of Industry and Information Technology (MIIT)…

This shows that Mr. Lei Jun is taking this seriously. In the past, Xiaomi didn’t pay much attention to how its phones leaked or were criticized, but it’s different for cars. He has staked his entire reputation on Xiaomi’s automotive venture.

However, I still don’t understand why people dare to buy vehicles from new entrants while doubting the offerings from Fortune Global 500 companies.

Whether or not they benefit from subsidies or seek investments, some still criticize them, and they may not even bother changing the marketing copy. I don’t understand.

If we look beyond the Xiaomi brand, this automaker is well-funded, has software expertise, qualifications, and factories, making it stronger than many new energy vehicle companies. But, well… even if Xiaomi is faultless, it still gets criticized.

Shouldn’t they consider changing “xiaomi” to “mi” for the logo on the rear?

According to the video, this appears to be a high-end SU7 Max model. It has an independent rear wing above, along with a large continuous tail light and a diffuser at the bottom, giving it a sporty appearance. The front features an “MI” logo, while the rear of the car displays the “xiaomi” lettered logo, with the “Beijing Xiaomi” label below it.

According to previous reports, the new car can be equipped with side skirts, rear window glass “Founders Edition” emblem, ETC, mirror styles, panoramic sunroof, wheel hubs, and caliper colors, all of which are optional.

This is shifting the blame onto the individual employee, claiming that the employee posted the WeChat Moments (a social media feature) for personal reasons. The employee participated in Xiaomi’s event in the capacity of a ZAKER employee, and therefore, any actions that harmed Xiaomi’s interests during this period should be attributed to the employee as a ZAKER representative. Xiaomi has every right to pursue legal action against ZAKER.

“Xiaomi, stop it, Huawei is already out there.

3 photos for 3 million, 1 million each, this is the most expensive photo I’ve ever seen.

Several important points are worth noting.

Firstly, both companies' statements mention that employees signed a “Confidentiality Commitment” before taking the photos. It appears that this confidentiality commitment not only needs to be signed with the company but also with the individuals involved in the photography.

Below is the announcement from Xiao Bai Mai Che (Little White Car Buyer).

Currently, we cannot see the specific content of the “Confidentiality Commitment.” We don’t know the specific punishment and compensation clauses for violations. If individuals who violate the commitment are also punished, then these two employees have suffered a significant loss.

Secondly, in the announcements of both companies, it can be seen that both companies emphasize that employees who violated the confidentiality agreement did so without informing the company, implying a desire to distance themselves from the employees.

The signing of the “Confidentiality Commitment” does not emphasize that it was signed on behalf of the company by the employees; it simply states that employees signed the commitment. Didn’t the employees take these photos for the company’s benefit?

Can it be understood that employees signed the commitment individually, and if they knowingly violated the agreement, they would naturally bear the compensation responsibility themselves?

If this is the case, employees would be in deep trouble. It would take a very long time to repay 3 million.

Furthermore, if employees intentionally leaked the photos for personal gain, would the benefit exceed 3 million? Which media would be willing to pay more than 3 million for a few photos of Xiaomi cars?

Revealing Xiaomi car photos a few days in advance, how much traffic would it take to earn back that 3 million? Honestly, based on some platforms that I am familiar with, exposure with over 100,000 views doesn’t earn much money, so how could you earn back 3 million? It doesn’t make sense.

Moreover, which major media would publish these leaked photos so openly? Aren’t they afraid that Xiaomi would take legal action? It doesn’t add up.

In summary, this incident is likely due to the individual negligence of the employees, leaking the photos unintentionally for the sake of showing off, and it resulted in a major disaster.

Not only did Xiaomi suffer losses, but the employees were also dismissed. In addition, there’s still the matter of this 3 million fine. It remains to be seen whether the company or the employees will bear the cost.

I’ve noticed that many people have really poor logic. What does this incident have to do with bugs in Xiaomi smartphones or the Weibo accounts of Xiaomi executives? I’ve criticized Xiaomi smartphones before, but objectively speaking, isn’t Xiaomi handling this incident perfectly fine?

Applause for ZAKER’s Swift and Decisive Action!

Employees, Since You Signed the “Confidentiality Commitment,” You Should Take Responsibility for Your Actions!

⭕️ If a ruler is not secret, he will lose his ministers; if ministers are not secret, they will lose their lives. If affairs are not secret, they will lead to harm.

I wonder what these individuals would do when faced with an external threat,

What they would say behind the backs of their friends and family.

People often don’t feel remorse until they see bloodshed,

They don’t shed tears until they see a coffin.

CCTV Exposes Unblurred Espionage Case: Expert Leaks Electromagnetic Cannon Technology to Send Daughter Abroad for Studies!

I believe that this dismissed employee, Mr. Bao, should not be excluded from the “Sunshine Credit Alliance,” right?

Sunshine Credit Alliance


In February 2017, initiated by JD Group, Tencent, Meituan, and other well-known enterprises, as well as the Criminal Law Science Research Center of Renmin University of China, the “Sunshine Credit Alliance” was officially established. The alliance aims to jointly build a secure Great Wall against corruption, fraud, counterfeiting, and information security crimes through the Internet. It also aims to enhance the internal control capabilities of alliance members' departments and the professional ethics of employees. Together, they are creating a business environment of integrity and consumer confidence, leading the development of China’s business civilization and creating a transparent and trustworthy business environment.

The alliance will also establish a platform for communication on anti-corruption, anti-fraud, and combating counterfeit and substandard products. By pooling the alliance’s efforts, it will combat various fraudulent activities and black-market chains, establish a brand protection cooperation mechanism, and maintain normal business order.

Alliance Members

Members of the Sunshine Credit Alliance include JD Group, Tencent, Baidu, Meituan-Dianping, Procter & Gamble, Lenovo, Midea, Vipshop, Walmart China, Xiaomi, Toutiao, Weidai, Wallet Life, and ZTE, among others. The alliance currently has 173 members, and the main member list is available on the alliance’s official website under the “Members” page.

Alliance Events

37 companies formed the Sunshine Credit Alliance

Refusing to hire untrustworthy personnel: The Sunshine Credit Alliance has launched a shared information system, enabling the sharing of untrustworthy personnel lists. According to the declaration, if an employee of one member company of the alliance engages in unethical behavior, such as bribery, embezzlement, theft, or fraud, and is listed as untrustworthy, they will be rejected from seeking employment in any of the other 36 member companies. As of February 2018, the total number of employees in the entire alliance member units exceeded 700,000.

The alliance secretariat explained that the untrustworthy list mainly includes two parts: a list of untrustworthy individuals, including bribery, embezzlement, theft, fraud, and other types of misconduct. The other part is a list of untrustworthy enterprises, primarily companies engaged in bribery and the sale of counterfeit goods in business dealings with alliance members. Members can log into the system with their account and password, enter the information of potential employees or prospective partner companies, and determine whether they are on the untrustworthy list. As of February 2018, the untrustworthy list query platform had already recorded thousands of untrustworthy individuals and enterprise information.

Xiaomi’s automobile once again trends.

The talk of self-staging can take a break, and it is said that there is a third company on the way to a fine…

Actually, I think this is quite good, it’s a process for Xiaomi’s legal department to make its presence felt and establish influence. After all, every time there’s a scandal, every time they open their mouths, and then nothing happens, this kind of thing that seems extremely absurd to outsiders only happens at Xiaomi.

In these few incidents, it’s clear that Xiaomi’s company spokesperson and legal department have significantly improved their response speed, and hopefully they can further speed up in the future.

Of course, thanks to the several guys who spent 3 million to expose everything, although I don’t advocate it, but I really enjoyed watching it (ironic).

My first impression is that this car looks a bit like a combination of Porsche and Tesla.

So, let’s call it “BaoshiLa” or “Baosula,” or even “Baoshimi.”

Finally, I wish that the artificial intelligence car chipset under the umbrella of Siwei Tuxin (Four Dimensions Group) sells well.

Xiaomi SU7 Real Photos Leak, Resulting in 6 Million Yuan Fines for Two Media Outlets

The car hasn’t even hit the market yet, and it’s already making money.

Yesterday, Xiaomi also issued a “Statement on Malicious Leaks and Rumors Related to Xiaomi Automobile.”

So, it’s clear that there are confidentiality agreements in place, and such actions cannot be repeated.

Of course, the media involved, “ZAKER,” must also respond. Today, ZAKER released an apology statement regarding the leakage of information about Xiaomi automobiles.

These are standard procedures.

Xiaomi has also stated that it will hold the two individuals and their affiliated media accountable for the leaks.

They have already terminated their employment, will never rehire them, and will pursue legal actions as well.

Lei Jun stated that Xiaomi Automobile has invested 3,400 engineers and research and development costs exceeding 10 billion yuan.

Xiaomi is taking the car manufacturing business seriously, so they are cautious in all aspects.

Xiaomi currently holds 800 publicly disclosed automotive patents.

ZTE has disclosed 44 automotive-related patents.

OPPO has disclosed 88 patents.

Many companies are also entering the automotive industry.

The future of the automotive industry lies in the continuous development of intelligence and electrification.

Whether Xiaomi can succeed in this field requires further observation, but many traditional gasoline-powered car brands are likely to be disrupted.

The automotive industry is no longer the same as it used to be; internet companies, manufacturing companies, and new energy companies all want a piece of the pie.

However, the core issue remains cost; contract manufacturers still don’t make much money, and many companies are investing in software and intelligent driving. Only time will tell if there are significant profit opportunities, and the strong will likely prevail.

But companies with more complete supply chains have cost advantages and are currently the most profitable.

Tesla and BYD, for example, are doing well in terms of net profit and have a competitive edge in the new energy vehicle sector.

There is a lot of pressure on many startups that have not yet turned a profit.

The battle in the automotive industry continues, and price wars persist.

The next 3-5 years will be a process of elimination, and many companies will fall by the wayside.

They’re all on the road for testing, and everyone can take pictures on the road. Once taken, anyone can upload them. Nobody has signed a confidentiality agreement with you. It’s all half-hidden, half-revealed, like trying to show off while still being shy. What’s going on?