Sima Nan's livestreaming at Parkson Mall in Xuchang interrupted, company responds 'Mall prohibits all livestreaming activities'
On October 13th, Sima Nan’s livestreaming event at Parkson Mall Tianshicheng in Xuchang, Henan was interrupted after only 13 minutes. Parkson stated they currently prohibit any livestreaming activities in the mall to protect customer privacy and safety.
The incident occurred on the afternoon of October 13th when Sima Nan, a well-known Chinese public figure, started livestreaming from the Parkson Mall Tianshicheng in Xuchang, Henan. The livestream, titled “Sima Nan’s Foray into Henan Xuchang Parkson”, began at 5:10 pm but was abruptly interrupted after just 13 minutes.
Video footage shows that during the livestream, mall staff approached Sima Nan and asked him to stop, indicating they do not allow livestreaming. According to Lanxin News, when contacted about the incident, an employee from the Parkson Mall Tianshicheng supermarket department confirmed the mall currently prohibits any livestreaming activities.
The employee explained this policy is in place to protect customer privacy and safety, given the high foot traffic in the mall. If any livestreaming behavior is observed on the premises, staff will immediately intervene to stop it. The mall is not open to livestreaming applications from any internet celebrities or organizations at this time, as it lacks the conditions to support livestreaming activities.
In response, Sima Nan posted on his personal Weibo account claiming the mall is not specifically banning him from livestreaming, but rather recently stopped all livestreams due to complaints.
Many netizens applauded Parkson Mall’s decisive action in swiftly stopping Sima Nan’s impromptu livestream. As a major offline retail brand, Parkson places customer experience as its top priority. Livestreaming in a busy mall environment not only risks infringing on customer privacy, but can also lead to crowding and impact normal business operations.
Parkson Mall’s firm stance in prohibiting livestreaming activities, regardless of the internet celebrity’s fame, demonstrates its commitment to providing a pleasant and uninterrupted shopping experience for customers. This aligns with Parkson’s long-held customer-centric service philosophy and reputation.
In today’s internet celebrity-driven “attention economy”, many businesses are eager to leverage the influence of popular livestreamers to boost exposure and attract customers. However, Parkson Mall recognizes that while such activities may generate short-term buzz, they do not necessarily translate into sales. More importantly, an overreliance on the “traffic economy” at the expense of core products and services is not a sustainable business model.
Parkson Mall’s ability to become a leading retail brand is rooted in its consistently excellent service, products and reputation. This incident serves as a reminder that ultimately, businesses must focus on enhancing their core competencies and putting customers first to achieve long-term success in an increasingly competitive retail landscape. Parkson Mall’s response demonstrates its clear understanding of this principle.