How to view vivo X100 series surpassing 1 billion in first sales? Breaking all previous sales records of vivos new models?

Vivo X100: Trust and Success from Product Power and Reputation

I think the results of the X series from vivo, starting from X50, are the accumulated product power and trust.

Since this year, domestic smartphone manufacturers have released a batch of phones that almost anyone can buy. In the past, this market segment was exclusive to Apple and Huawei’s P and Mate series.

However, starting from this year, vivo’s X series and Xiaomi’s digital series have also gained a large number of consumers, who even blindly pre-order without attending the product launch event. Especially for vivo, they have entered this price segment against the wind. This trust is precious in the current smartphone market, which is not as good as before.

I believe that the success of the X100 is the result of the X series' product power and reputation.

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The positioning of the X100 series is similar to the X90, but it has been further improved. Not only has the performance of the Dimensity 9300 significantly improved, but there has also been a significant upgrade in imaging. Of course, more importantly, based on the accumulated reputation over the past few years, consumers believe that vivo can do a good job in these areas.

Speaking of imaging, it is well-known that vivo’s camera capabilities are reliable, and this reputation started from the X50 series. Since the X50, vivo has been striving to further elevate the X series to the high-end market. However, building the product power of the X series is a lengthy process.

Starting from the X50 with the micro gimbal stabilization, the X60 series with a 1/1.3-inch main camera sensor, the reputation has been widely spread among digital enthusiasts. It was not until the release of the X80 series when vivo’s camera reputation truly gained recognition. This is why the X90 Pro+ achieved a balanced performance compared to other smartphones in the past year. When X100 was released, I also compared it with the X60 Pro+ I bought years ago and found that vivo’s algorithms from a few years ago, even now, are not outdated.

The same goes for performance.

Taking into account the key factor, “发哥” (referring to vivo’s cooperation with MediaTek), it is often said online that “发哥 (Fa Ge) tunes Blue Factory”. This is because in actual experience, whether it’s performance, battery life, or the ISP developed by MediaTek, Blue Factory has tried its best to tune it to be as similar as Qualcomm’s platform, ensuring a consistent daily experience across platforms.

More importantly, Blue Factory has used MediaTek’s flagship and sub-flagship processors in mass-produced models such as the S series, X70/X80/X90/X90s, and iQOO Neo8 Pro. It is worth noting that according to Canalys' statistics, vivo X90s was the only non-Apple or Huawei model among the top ten smartphones with sales over ¥3,500 in the Chinese smartphone market in the third quarter of this year.

Based on the reputation accumulated over these generations of smartphones, even though some people had doubts, they still chose to pre-order the X100 due to their trust in vivo’s tuning of MediaTek’s processors.

On the other hand, I believe this is also due to the deepening cooperation in the supply chain, where Blue Factory has also gained access to better resources.

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Starting from the X70, vivo began using MediaTek processors in its flagship platforms. Subsequently, the X80 used the Dimensity 9000, the X90 used the Dimensity 9200, and now the X100 uses the Dimensity 9300.

The depth of cooperation between both parties has also evolved from joint tuning to joint definition.

Don’t underestimate these four words: “joint definition.”

Behind them, it is not only vivo getting deeper into the supply chain, but more importantly, vivo influences chip development from the perspective of end-user demand. As a terminal manufacturer facing consumers, vivo knows better than MediaTek what consumers expect in terms of performance and design for a mid-to-high-end smartphone.

After vivo enters the product definition stage, MediaTek dares to develop more aggressive chips. One obvious change is the increase in chip area. The area of the 9300 seems to be larger than that of the 9200/9200+, and MediaTek has finally reduced the weight of chip area in terms of PPA (Performance, Power, Area), exchanging some area for lower power consumption.

Thus, this joint definition gives birth to the “全大核” (all big core) configuration and better hardware acceleration for large AI models.

In fact, the “全大核” configuration is not particularly aggressive; Apple has been utilizing this design. According to die shot analysis, the area of Apple A14’s small cores and big cores is approximately 1.2 and 2.4 square millimeters respectively. On the other hand, for the Qualcomm Snapdragon 8 Gen1 on Samsung’s 5nm process, the X2, A710, and A510 cores have areas of approximately 3.5, 1.45, and 0.44 square millimeters respectively. Considering that TSMC’s 5nm process has a density approximately 30% higher than Samsung’s, Apple’s small cores, known for their invincibility, can also be seen as four ARM big cores, while Apple’s big cores correspond to ARM’s X series cores.

However, designing a “全大核” configuration is one thing, but selling it is another. Without verification, smartphone manufacturers tend to use relatively secure SoCs for high-end products. The power and energy efficiency of the “全大核” configuration are challenges that must be addressed by smartphone manufacturers. Vivo, being an early participant in chip definition, can easily discuss how this architecture should be scheduled with MediaTek, ensuring a better daily user experience. This also gives MediaTek peace of mind and ensures that the product can be released.

Another change comes from the hardware acceleration of large AI models. Blue Factory has been investing in large models for a long time, and their compliant large models have undergone extensive data cleaning and tuning. At the VDC conference, vivo announced that they successfully ran a 13 billion parameter model on the edge for the first time. MediaTek also claimed that with their memory compression technology, a 13 billion parameter model can be run with only 5GB of memory using int4 quantization.

In other words, through the cooperation between vivo and MediaTek, both parties have embedded future AI computing power in their products. More parameters mean stronger model capabilities, and I don’t believe that these two parties did not cooperate in this regard. Of course, this is also an area that consumes chip area.

In terms of timing, when vivo entered the product definition stage for Dimensity 9300, this collaboration should have been initiated at least two years ago. Vivo first successfully utilized the Dimensity 9000/8100, achieving both sales and reputation, and then started defining the Dimensity series. However, MediaTek’s development cycle, from product definition to mass production, usually takes more than one and a half years. At the time, the Dimensity 9200 was likely already finalized, so both parties combined their experiences to jointly tune it. At the same time, both parties defined the Dimensity 9300 together.

In summary:

The success of X100 is not only the result of the product power accumulated from several generations of vivo’s X series, but also the result of vivo’s deeper involvement in the supply chain to obtain better resources. Of course, more importantly, based on these circumstances, it is the result of consumers' trust in vivo’s X series, which allows the X series to be a series of smartphones that consumers can confidently buy with their eyes closed.

I should be concluding here, but as I wrote up to this point, I suddenly recalled vivo’s philosophy - “埋头种因” (burry heads and sow seeds). The success of the X100 is just a natural result. The content I described above is the “因” (seed) that vivo has planted. In this rapidly changing world, adhering to a long-term perspective will ultimately lead to success.

Summary: Vivo X100 series achieves outstanding sales of 10 million units, showcasing its high-end performance and user-centered design. The collaboration between Vivo and MediaTek is crucial for their success, as both companies benefit from each other’s strengths. This partnership signifies the shift in smartphone chip definition rights from chip manufacturers to device manufacturers. Vivo’s strategy of understanding user needs and integrating cutting-edge technologies has proven to be effective, and they should continue to focus on unique features and deep integration of their supply chain. The initial success of the X100 series is just the beginning for Vivo, with even greater opportunities ahead.

The first sales of the X100 series reached 1 billion units. Calculated at an average price of 4000 yuan, this translates to 250,000 units. Therefore, the initial sales performance of the X100 series is approximately at the level of 200,000 to 250,000 units.

Compared to the previous X90 series, the pre-sale sales volume of the X100 series increased by 740%, ultimately reaching the level of 200,000 to 250,000 units.

For vivo, a company that has always insisted on producing high-end products, this is considered a good achievement.

Achieving such sales performance is primarily attributed to the product itself.

The X100 series excels in various aspects, and it is difficult to find any significant weaknesses.

• Processor: All models feature the industry-first design of the MediaTek Dimensity 9300, with 4 large cores and 4 small cores.
• Display: Equipped with a 1.5K domestic screen with a 120Hz refresh rate, supporting 2160Hz high-frequency dimming, peak brightness of up to 3000nit, and an 8T LTPO back panel.
• Camera: The standard version features the IMX920 with a 50-megapixel 1/1.49-inch main camera, paired with a 64-megapixel periscope telephoto lens and a 50-megapixel ultra-wide-angle lens, equipped with the V2 image chip. The X100 Pro features the IMX989 with a 50-megapixel 1-inch main camera, paired with a 50-megapixel periscope telephoto lens and a 50-megapixel ultra-wide-angle lens, equipped with the V3 image chip.
• Battery Life: Equipped with a Blue Crystal battery, the standard version has a 5000mAh battery and supports 120W wired fast charging. The X100 Pro has a 5400mAh battery and supports 120W wired fast charging and 50W wireless fast charging.
• User Experience: Available with 12+256GB of storage, all models come with IP68 rating, support for the AI model “Lanxin Xiao V” of OriginOS 4, NFC, infrared remote control, and linear motor are standard features.

The price of the X100 series starts at 3999 yuan and comes with a complimentary TWS A2 earphone worth 299 yuan for the initial launch. The initial discounts are very sincere.

In fact, if you have used the X100, you will find that it is not just a phone stacked with specifications. There are many aspects that cannot be directly measured by the mentioned specifications.

Let me give you a few examples:

• The X series has had several generations of collaboration with Zeiss and MediaTek. The X100 achieves imaging experience comparable to mirrorless cameras and surpasses them in terms of snapshots and portability.
• The back design of the X100, with its circular matte glass and water ripple leather, is very comfortable and visually appealing.
• OriginOS 4 system cancels the custom high refresh rate for apps and adopts the default global high refresh rate scheduling.
• With the 5400mAh Blue Crystal battery and low power consumption of the MediaTek Dimensity 9300, the X100 delivers excellent battery life, even better than some phones with 6000mAh batteries.

These are all aspects that cannot be directly described by the specifications, yet they significantly enhance the product experience.

As I have mentioned many times, vivo, as a company, has the greatest advantage in putting the user at the center.

Specifically, vivo places a strong emphasis on product experience. Vivo’s products usually do not focus solely on stacking specifications; the purpose of increasing specifications is to enhance the user experience.

In the flagship smartphone market, this is particularly evident. The best-selling products in the high-end market, such as the iPhone and Huawei, are not necessarily the phones with the highest specifications, but they are still able to sell well.

The key issue lies in how flagship products can silently provide users with a satisfying experience; this is the true advantage of a high-end flagship. Apple and Huawei excel in this aspect, which is why they have the largest market shares.

From the experience of using the X100, vivo’s efforts to align with other excellent competitors are evident.

For vivo, creating a flagship priced above 4000 yuan (approximately $600) is definitely meaningful.

When a high-end product gains a foothold, the mid-range and entry-level products also sell better. The accumulation of brand reputation is intangible and slow, but once successful, it can bring significant advantages.

Looking further ahead, the significance of the vivo X100 and X100 Pro goes beyond just vivo. It has a great impact on MediaTek, as well as the long-term development of the entire smartphone market.

During the X100 series launch event, vivo mentioned its cooperation with MediaTek.

For X80 Pro, equipped with the MediaTek Dimensity 9000, vivo “jointly tuned” with MediaTek.

For X90 and X90 Pro, equipped with the MediaTek Dimensity 9200, vivo started “joint research and development” with MediaTek.

For X100 and X100 Pro, equipped with the MediaTek Dimensity 9300, vivo “defined jointly” with MediaTek.

Compared to the Snapdragon 8 series chips released during the same period, the MediaTek Dimensity 9000 series initially fell short but eventually caught up and performed even better.

There is no doubt that vivo’s deep involvement played a crucial role in this.

The widely circulated saying of “judging MediaTek by its calibration” is closely related to the 9000/9200/9300 chips.

The design with 4 large cores and 4 small cores, the NPU’s ability to run local models with 33 billion parameters, and LPDDR5T support in the Dimensity 9300 chip are all requirements that vivo raised to MediaTek.

Otherwise, how can it be called “joint definition”?

Moreover, with such a radical design, the die size of the Dimensity 9300 chip is kept within 120mm2.

Furthermore, in terms of power consumption, according to testing results from Geekbench, the Dimensity 9300 CPU’s power consumption performance in high-frequency/low-frequency modes is stronger/more consistent than the 1+5+2 architecture of Snapdragon 8 Gen3.

It breaks the industry convention that small cores are power-efficient, which could be considered a miracle.

If the industry eventually shifts to a CPU design dominated by all large cores, vivo and MediaTek will undoubtedly have made a significant contribution.

In my view, the collaboration between vivo and MediaTek is a mutual achievement.

Vivo needs to create high-end products, and currently, the best high-end products in the market, like Apple and Huawei, have self-developed chips and vertical integration. From a practical standpoint, the best way for vivo to control chip design capability is to deepen its cooperation with MediaTek.

MediaTek also needs to break into the high-end market. With the return of HiSilicon and the pressure facing Qualcomm, MediaTek is under greater price competition pressure. At the same time, Unisoc is eyeing the entry-level market for 4G+5G. Therefore, MediaTek needs cooperation with terminal manufacturers to gain a foothold in the high-end market above $600.

Hence, the collaboration between the two parties gave birth to the “Blue Crystal x MediaTek Dimensity 9300” chip and the excellent products like the vivo X100 and X100 Pro.

The significance of this collaboration, in the long run, goes far beyond simple win-win cooperation or breaking industry monopolies.

In my opinion, from a long-term perspective, the definition of smartphone products is gradually shifting back from chip manufacturers to terminal manufacturers.

The core reason for this change, in my view, can be summarized in two points:

1. The development of Moore’s Law is slowing down, and the importance of “chip performance improvement” is relatively decreasing.
2. Innovations at the terminal level, such as AI models, increasingly rely on the integrated capabilities of terminal brands.

In the past, the logic of building smartphones was mostly based on what kind of chip the upstream supplier provided, and the quality of the phone often depended on the quality of the chip.

However, now and in the future, the logic of building smartphones will gradually change to “What functionality does my phone need, and what kind of chip can I self-develop or jointly define?”

By regaining control over the definition of smartphone chips, terminal brands can ultimately ensure the stability of their own products' user experie

“Factors behind vivo X100 series sales success”

Since the release of the vivo X100 series on November 13th, vivo has released two sales posters in total. One is the first-day presale comparison with the previous generation, which has grown by 740%. The other is that the first-day sales amount exceeded 1 billion RMB (Renminbi) announced yesterday (the 21st)…. Both of these data are quite impressive, especially the 1 billion RMB first-day sales amount, which directly breaks vivo’s sales record for all new phone models in history.

What is the concept of 1 billion RMB sales amount?

Here is a simple Excel form. The prices of various versions of the vivo X100 series models are summarized below. We can see that there are 9 different versions of the two models in total, and the average price is 4,976.78 yuan, which means that the vivo X100 series has shipped at least 200,900 units in the first sale. If we calculate based on the lowest version priced at 3,999 yuan, the sales volume would be about 250,000 units.

Therefore, we can easily calculate that the first-day sales of the vivo X100 series, with a sales amount of 1 billion RMB, is approximately 200,000 to 250,000 units. If I remember correctly, this should be the best sales performance of the vivo X series after positioning as a high-end flagship. Even when I opened JD.com, I found that some models have already encountered delayed delivery situations. This should be the first time this has happened in the X series (after all, the X series has always been known for sufficient backup).

Then I looked at the battle report of the vivo X90 series when it was first released at the end of last year. At that time, it was mentioned that the sales of vivo X90 increased by 2 times compared to X80.

But before the vivo X90 series, the performance of the vivo X80 series in the flagship high-end market was already excellent. It was released at the end of April last year and took only 2 months to increase vivo’s market share in the domestic market above 400 USD from 6% in Q2 2021 to 13% in Q4 2022, ranking second among major smartphone brands at that time.

From the vivo X80 series to the vivo X90 series, and now the vivo X100 series, the performance of the vivo X series in the flagship high-end market can be said to be steadily improving. The X80 series emerged, the X90 series doubled, and the X100 series skyrocketed in sales. The path of vivo’s high-end flagship can be described as steady step by step.

Why did the vivo X100 series achieve such high sales?

As is well known, for certain reasons, the high-end smartphone market in China has entered a state of reshuffling in the second half of 2023. The market competition is exceptionally fierce compared to previous years, and major brands have advanced the release time of their flagship series by 1-3 months.

However, although the vivo X100 series is currently the earliest batch of flagship series to be released, compared to the X90 series released in early December last year, the X100 series is still on its own product planning schedule and is not inferior in terms of early release status. This also means that there is enough time for product polishing.

The main reason why the vivo X100 series can achieve excellent sales of 1 billion RMB on the first day can be summarized as follows:

1. Stable pricing strategy

The sales of a product depend on its product strength and user experience, as well as pricing.

Here, I made a comparison chart listing the prices of the vivo X100 series and the previous X90 series in various storage versions. We can see that compared to the previous generation, the prices of the vivo X100 series have been reduced by 500 yuan or more for the same storage version, while the overall product strength has greatly improved. This pricing strategy is very attractive, especially the vivo X100 Pro, whose overall product strength and user experience have surpassed the vivo X90 Pro+. Yet, the 16+1T version is priced 500 yuan cheaper than the latter’s 12+256G version, which is definitely a great value…

2. Accumulated reputation through successive iterations of the X series

The vivo X series has been established and launched for 11 years. When the vivo X Fold with a foldable screen was released, it was announced that it had already exceeded 100 million users, making it one of the most successful product series in the mobile phone industry… The reason why the vivo X100 series can achieve such a remarkable sales surge is also inseparable from the reputation accumulated over the past 11 years and the millions of users who trust the series.

3. Exclusive imaging advantages created by the collaboration of vivo and ZEISS imaging system + self-developed imaging chips

Reviewing the flagship development path of the vivo X series, it should be counted from 2021. At the beginning of the year, the X60 series was released, featuring the vivo ZEISS imaging system and ZEISS optical lenses. In the second half of the year, the X70 series debuted with the self-developed imaging chip V1. Since then, the vivo X series has established the product strategy of “vivo ZEISS imaging system + self-developed imaging chip.” It has gradually accumulated advantages in imaging (especially in portrait photography). Now, when it comes to smartphones with impressive photography, many people think of the vivo X series.

In recent years, the flagship journey of the vivo X series has been steadily advancing. The most crucial factor is the progress in imaging. In particular, the vivo X100 series launched the self-developed imaging chip V3 and introduced the new generation of ZEISS T* Coating and ZEISS APO certification.

Let’s talk specifically about the self-developed imaging chip V3. It uses a 6nm process, which not only improves energy efficiency by about 30% compared to the previous generation but also significantly enhances algorithm performance. It can provide a better experience in portrait photography, low-light photography, and video recording. For example, the vivo X100 series introduced 4K movie-level portrait video shooting, which is very friendly to video shooting enthusiasts.

In terms of imaging hardware, the vivo X100 series has also made significant improvements. Both the vivo X100 and X100 Pro models are equipped with a 32 MP front camera, Samsung JN1 ultra-wide-angle rear camera, and OV64B large bottom telephoto camera. In addition, the vivo X100 is equipped with the IMX920 rear main camera, while the vivo X100 Pro has the IMX989 one-inch large bottom rear camera. They provide strong imaging configurations in their respective price ranges.

After the release of the vivo X90 series this year, I used the vivo X90 Pro+ as my primary device for a long time because I was attracted by its photography experience. After the vivo X100 series was released, I immediately switched seamlessly to the vivo X100 Pro, and the improvement in the photography experience is clearly visible.

Although the vivo X100 Pro and vivo X90 Pro+ are equipped with the same IMX989 one-inch large bottom main camera and f/1.75 aperture, the vivo X100 Pro has made significant improvements in optical lens coating and stabilization. For example, the new generation ZEISS T* coating combines extremely low reflectance with better wear resistance. The CIP4.5 self-developed image stabilization system provides a more stable user experience in video shooting, night scene photography, and night scene video recording.

As for the vivo X100 standard version, although it does not have the IMX989 one-inch large bottom main camera, it performs admirably with the IMX920 camera, f/1.57 large aperture, and VCS bionic spectrum. The photography experience is also excellent.

In addition, the vivo X100 series and vivo X90 Pro+ are equipped with the same OV64B large bottom telephoto camera, with a 1/2-inch large bottom. However, the aperture of the vivo X100 series is much larger (vivo X90 Pro+ is f/3.5, vivo X100 is f/2.57, vivo X100 Pro is f/2.5), which means it allows more light in and has an advantage in long-distance photography in low-light or dark environments. Coupled with CIPA 4.0 level stabilization, the experience in daily long-distance photography is excellent.

Even at 25x digital zoom, the imaging of the vivo X100 Pro is still impressive, enough to be called a “telescope.”

The long-distance lens of the vivo X100 Pro has also passed ZEISS APO certification (and is currently the first model to pass APO certification in mobile imaging), which means that the image quality of the vivo X100 Pro’s long-distance lens can match the level of professional camera’s telephoto lens.

Thanks to the outstanding hardware quality of the long-distance lens, the new generation ZEISS T* coating, self-developed imaging chip V3, and the collaboration with ZEISS imaging algorithms, the vivo X100 series can not only take close-up shots of the moon but also directly capture the sun. It can clearly capture the outline of the sun without dimming or seeing unclear details due to the high brightness of the sun.

When the previous vivo X90 series was released, it was regrettable that the vivo X90 Pro+ did not have a long-distance macro lens. The vivo X100 series has made up for this deficiency. The vivo X100 supports 15mm long-distance macro photography, and the vivo X100 Pro supports 18mm long-distance macro photography. Both provide excellent shooting experiences in daily use.

Among the flagship series models released so far, the vivo X100 series has outstanding advantages in terms of imaging. For users who value photography, portrait photography, and video recording, both models of the vivo X100 series are worth considering. Naturally, this will drive an increase in sales.

4. A series of “Blue Technology” endorsements that broaden the range of exclusive selling points

Compared to previous models and competing models, the vivo X100 series has a range of exclusive selling points that go beyond the vivo ZEISS imaging system and self-developed imaging chips. These factors also influence consumers' purchasing decisions.

Here is a brief list of the “Blue Technology” of the vivo X100 series, mainly in the following aspects:

Firstly, Blue Crystal x MediaTek Dimensity 9300 chip

Since the release of the vivo X80 series, vivo has been closely collaborating with MediaTek’s Dimensity 9000 series flagship chips. For example, the vivo X80 and vivo X80 Pro Dimensity versions, which are equipped with the Dimensity 9000 chip, have increased sales due to the stable performance of this chip. The MediaTek Dimensity 9300 chip released at the end of this year can be said to be the most aggressive chip in the mobile phone industry to date. It balances comprehensive performance, multi-core performance, and AI performance, and also achieves a 33% power-saving effect. With strong performance, good energy efficiency, and excellent user experience.

For example, using the game “Genshin Impact” as an example, under the condition of enabling the game ultra-high resolution mode and 90FPS super frame rate, the vivo X100 equipped with the MediaTek Dimensity 9300 chip can maintain full-frame stable operation (since it is interpolation, the frame rate needs to be multiplied by 2).

It should be noted that the MediaTek Dimensity 9300 chip used in the vivo X100 is prefixed with “Blue Crystal” because this “Blue Crystal x MediaTek Dimensity 9300” is a custom development by vivo and MediaTek. In this chip, vivo has customized a dedicated OIS control core, and together they have launched 10 billion and 70 billion parameter AI large models on the device, which can maximize the potential of the MediaTek Dimensity 9300 chip in the vivo X100 series.

Secondly, Blue Ocean large battery

Both models of the vivo X100 series are equipped with high-density large batteries. The vivo X100 has a 5000mAh battery capacity, while the vivo X100 Pro has a 5400mAh battery capacity. Combined with the MediaTek Dimensity 9300 chip, self-developed imaging chip V3, and 1.5K high-quality screen, the energy efficiency advantage of these three factors theoretically provides excellent battery life in daily use, photography, and gaming.

Taking the vivo X100 Pro as an example, after a 5-hour standard endurance test, it still had 58% remaining battery, making it the best-performing device in terms of endurance among the flagship models I have tested this year. There is no need to worry about running out of battery in daily use.

Thirdly, vivo’s self-developed Blue Heart AI large model

The vivo X100 series is equipped with the OriginOS 4 system, and the most eye-catching feature is the Blue Heart small V function based on vivo’s self-developed Blue Heart AI large model. It can run a 100 billion parameter large model on the device side and up to 175 billion parameter super-large model in the cloud, significantly improving the intelligent experience in life, learning, work, entertainment, and other aspects.

These three “Blue Technologies” combined with the outstanding imaging advantages of vivo in the vivo X100 series create a range of exclusive selling point advantages, which naturally contribute to the increase in sales.

5. Strong software and hardware product strength of the vivo X100 series itself

The reason why the vivo X100 series achieved a surge in sales is closely related to the pricing strategy, accumulated reputation, exclusive advantages, and balanced and comprehensive hardware configuration.

Here is a hardware configuration overview of the vivo X100 series that I have previously prepared:

From the above chart, we can see that both the vivo X100 and vivo X100 Pro are equipped with Blue Crystal x MediaTek Dimensity 9300 chips, flagship-level imaging hardware, 1.5K high-quality screens, IP68 dust and water resistance, and Blue Ocean large batteries with a capacity of no less than 5000mAh. Both models have a rich hardware configuration and balanced specifications.

In terms of system optimization, the vivo X100 series is equipped with the OriginOS 4 system, which has made significant improvements in menu optimization logic, function settings, system optimization, and search accuracy compared to the previous OriginOS 3. In addition, the AI large model can greatly enhance the intelligent user experience.

In conclusion:

The above five aspects are the main reasons why the vivo X100 series achieved a surge in sales.

For flagship smartphones, I have always believed that hardware configuration is the minimum requirement, smooth and stable system performance is the second requirement, brand reputation is the plus point, and exclusive selling points are the most significant factors influencing purchasing decisions. Pricing strategy also affects the final transaction.

To establish a position in the high-end market, it is necessary to achieve the combination of reasonable pricing, brand reputation, exclusive selling points, balanced and comprehensive hardware configuration, and stable and reliable user experience. The vivo X100 series can be said to have achieved all these five points. In particular, its advantages in imaging, battery life, performance, etc., along with affordable pricing for various storage versions, have naturally led to an increase in sales…

“Timing, Advantage, and Recognition: The Success of the X100 Series”

The first day of sales exceeded 1 billion yuan, which means there were at least 200,000 units sold based on the unit price conversion. Even in comparison, this number is quite impressive.

I didn’t expect the X100 to have such a smooth start this year. It can be said to have taken advantage of the “right time, right place, and right people”.

What is the “right time”?

The “right time” refers to having a favorable timing and luck.

• In this wave of flagship platform upgrades, the X100 took the lead. Not only was it one of the first to be released, it also debuted the Dimensity 9300.
• The Dimensity 9300 surpassed the Snapdragon platform of the same generation in terms of CPU multi-core, GPU, and power consumption performance, and even surpassed the A-series chips (with slightly weaker power consumption) in terms of pure performance.

What is the “right place”?

The “right place” refers to the advantages derived from past accumulations or product strategies, etc.

• Due to vivo’s continued cooperation with MTK for several years, the X100 series was able to be released earlier, and there were no competing flagship platforms for a considerable period of time. This made the debut of the X100 series on the Dimensity 9300 a significant annual flagship performance debut.
• Betting on imaging strategies enabled the X100 series to have distinctive camera hardware from multiple angles within controllable costs. For example, better coating, a large aperture for the telephoto lens while considering the large sensor, and a standard telephoto macro lens for the whole series.

Of course, it cannot be said that the X100 series has better all-around imaging configurations. Each company’s imaging capabilities have their own strengths and weaknesses, and there is basically no clear winner. However, if you compare carefully, you will find that the combination of the two camera modules in the X100 series is relatively more reasonable.

The standard version has a 1/1.49-inch main camera, which is not leading among its peers, but it is sufficient. The additional portion is dedicated to the telephoto lens: a 70mm lens with 64 million pixels, a 1/2-inch sensor, and a large aperture of F2.57. It also has a good minimum focusing distance, making it overall the top performer among its peers.

In my opinion, the main cameras of smartphones have reached a similar level in terms of photography. The real differentiating factor lies in the telephoto lens. The X100 standard version has standard configurations, but placing it in this price range, combined with its performance, it is not easy to find a competitor to match it.

Furthermore, this configuration has an additional potential advantage: it has achieved enough differentiation from its own Pro version. After all, they have the same processors and screens, so it is challenging to make the Pro version competitive enough. Last year, the X90 Pro fell into this trap, and other manufacturers have also encountered the same issue this year. This brings us to the third advantage:

• The definition of the Pro version in terms of imaging has been done exceptionally well, particularly with its distinctive telephoto lens.

The goal of the Pro version this time is clear: to highlight its own unique features.

Firstly, it retains the 1-inch IMX989 sensor, but the emphasis is on optics. In previous X series models, ghosting and lens flare were the smallest among all brands, but they were not fully showcased. This time, the intention is to fully promote this advantage.

The highlight is the telephoto lens, which features a 100mm lens with 50 million pixels, a 1/2-inch sensor, and an F/2.5 aperture. This combination of a large sensor, telephoto lens above 100mm, large aperture, and close focusing distance is the first of its kind in mobile photography. If you have taken photos and are a fan of medium to long-range focal lengths, you will be amazed by the results of this camera.

I’m not just saying this for the sake of praise. Not only me, but also my friends who are into photography all have positive feedback after using it. I have used it to take product photos before, can you tell that they were taken with a smartphone?

Not just product photos, even if you use it to take a photo of a vinegar bottle, it will produce great results. This is achieved through the combination of a large sensor, large aperture, and telephoto lens, resulting in optical blur.

Moreover, the night photography capabilities of the telephoto lens are exceptionally good. Compared to the previous X90 Pro+, the results are off the charts.

It must be noted that the X90 Pro+ forcibly cropped the main camera due to detecting a dark scene – this is common in previous smartphones with telephoto lenses, which results in blurry images. Enabling the telephoto lens improves the results slightly. However, this comparison is based on an average user’s perspective, so I have provided the real situation.

Although the night photography capabilities of the X90 Pro+ telephoto lens are already quite good, the difference is significant when compared side by side. This demonstrates how exceptional the telephoto lens’s performance is. For photography enthusiasts, this camera is an exclusive feature and is truly impressive.

What is the “right people”?

The “right people” here refers to the recognition from consumers and the pressure of public opinion.

• After years of continuous iterations, the recognition of vivo’s imaging style has gradually increased. Due to the consumer perception of “good vivo portrait algorithm,” the two factors have overlapped to some extent.
• The AI field has entered a plateau phase, and vivo’s AI research and development achievements have reached a certain scale, allowing them to be implemented in consumer-grade products at an early stage.

The term “plateau phase” may not sound positive, but it is actually quite important. During the peak of GPT, there was significant regulatory pressure. If products were released too early, there would be risks, greater resistance, and scrutiny due to the immaturity of initial products. It is precisely because of the plateau phase, after public attention slightly subsided, that a time period was created to slowly accumulate users by utilizing hardware advantages and to establish the most important feedback loop for AI products.

In summary, the “right time, right place, and right people” of the X100 is difficult to replicate for other manufacturers (not just in terms of sales, but also the current situation).

The upgrade cycle for flagship platforms is fixed, and if manufacturers can control their research and development pace, they can usually release one or two products during the concentrated market launch period of a new platform.

However, in the past 10 years of smartphone market development, Android’s flagship platforms have gradually become more unified. During this important concentrated market launch period, it is not economically viable or risk-free for manufacturers to gamble on another platform that may bring better profits. Although MTK has been working hard and even achieved some performance superiority in the past two years, they still cannot establish a firm foothold in the high-end market.

At this moment, even if MTK were to inform others in advance that they have a superior processor, no other manufacturer would dare to include it in their list of immediate updates. But vivo is different. It has become a tradition for vivo’s X series to be equipped with MTK processors. It is only natural for the X100 series to debut with the Dimensity 9300, even if it is not as powerful as it is now.

The same considerations apply to other aspects of this product.

• The V series processors have continued stable updates, and the X100 Pro has the V3 processor.
• The focus has always been on medium to long-range portrait photography, and they have rich experience in fine-tuning in that field.
• They pay attention to the trend of optical and specialized mobile imaging.
• Extensive and steady in-house AI research and development, to the point that the X100 fully opens up the AI features, almost skipping the beta testing phase.

Therefore, the current situation of the X100 is rare in the Chinese smartphone market, let alone replicable. Its essence lies in the continuous pursuit, and thus, it is not surprising that it has broken vivo’s historical sales records. All of this is the result of past accumulations.

This also affirms a saying: to succeed in the high-end market, persistence is crucial. This year, all Chinese brands have made good progress in their high-end products, and I hope they can continue to persevere and do even better.

Vivo X100 Series: Breaking Records in First Sales

How many units of products need to be sold to achieve a sales amount of ¥1 billion for the first sale of the vivo X100?

The X100 starts at ¥3,999, and the X100 Pro starts at ¥4,999, with an average price of about ¥4,500. However, these two prices are for the 12+256GB versions, and the main shipment specifications have been upgraded to mainly include 512GB, so we estimate the average price of the first sale to be ¥5,000, which should be over 200,000 units.

Many people may think this is nothing special, considering there have been better first sale numbers recently. However, I would like to provide two points for everyone’s reference:

First point: In the post-smartphone era, sales revenue and profit margin are more important than the number of units. This does not mean that the number of units is not important. The number of units is the base, the lower limit, while sales revenue and profit are the growth points, the upper limit. While vivo has focused heavily on screen and imaging, the two models are actually ¥500 cheaper in the same memory configuration compared to the previous generation. Based on this, it can be inferred that the X100 series has received strong support from MediaTek, and the possibility of its profit margin being better than another platform solution is high. For manufacturers, the number of units is the face, but profit is the essence.

Second point: A price of ¥5,000 is a high price range that vivo and other Chinese brands (except Huawei) have struggled to enter and stay in on a large scale. In the domestic market, a price range above $600 is considered high-end, and it is an absolute advantage for the top two brands. Even a year ago, it would have been hard to believe that vivo could achieve such sales volume in this price range. But vivo has accomplished it this time.

At the same time, I would like to remind everyone that vivo’s distribution channels are mainly offline, with a smoother sales curve and longer lifecycle. It is said that the total sales of X90 and X90s to date are over 3 million units, so if the X100 series can achieve a total sales volume of 4 million units or even higher during its lifecycle, vivo can declare itself successful in the high-end price range.

The ¥1 billion sales amount is a macro-level big data, and such performance reports are often doubted. In order to get closer to the truth, I specifically looked into the first sale situation of the vivo X100 series in our local area.

As the capital city, Guiyang’s first sale of the X100 series is more than four times higher than the previous X90 series. It may sound scary, but if you look at it on a national scale, it is still at the bottom.

As for why the X100 series can achieve such a great performance, salespeople believe it is because of the comprehensive rise in product strength: imaging, performance, and appearance are all excellent, and the price is also attractive.

In short, everyone feels that vivo has finally stepped up!

Chinese traditional philosophy has always emphasized “momentum” in observing changes in things. In the context of modern times, this means not focusing on immediate gains or losses, but looking at the future trends and changes. Regarding the vivo X series, if we expand our perspective to a broader timeline, starting from the X60 series and moving forward generation by generation, we can see that in terms of product strength, reputation, and market performance, vivo has been making continuous progress. With the X100 series, the product momentum has reached a new high.

If you ask how the X100 series achieved this performance?

I believe the first reason is the continuous effort in the same direction over the past three years. The established goals in “design, imaging, system, and performance” have not wavered or been abandoned. Especially in terms of imaging, vivo has made significant progress, like a snowball rolling. The second reason is that the vivo X series has gone through five generations of products in the past three years, and although not all aspects have been outstanding, there have been no serious strategic or tactical mistakes.

In the second half of the game, it is more important to hold on to the fruits of victory rather than unleashing a big move. And being able to make progress step by step is a sign of a winner in life.

Of course, a purely defensive strategy also has limitations because it means missing out on many opportunities. Although vivo has always emphasized modesty, it has also missed some development opportunities due to this management philosophy. However, in November 2023, vivo completed a very comprehensive and high-energy technological upgrade battle.

In the first half of November, vivo dominated the entire industry:

• November 1st: Vivo Developer Conference.
• November 7th: iQOO 12 launch event.
• November 13th: Vivo X100 launch.

There was also a Dimensity 9300 launch event on November 6th, hosted by MediaTek, but the X100 series, which featured the Dimensity 9300, stole the show a week later.

With this dazzling combination, the product impact released by vivo reached an unprecedented high level. The sales report of ¥1 billion claims that the X100 series first sale “breaks all previous sales records in vivo’s history,” and behind this claim is the “strongest technological combination” in vivo’s history.

Top brands in other industries may have the possibility of winning through marketing strategies, but for smartphones, the only way to reach the throne of sales and brand is through technology. This billion-dollar market is undoubtedly large, but very few players survive, and the fundamental reason is that it is too challenging and the barrier to entry for technology is getting higher and higher, leaving no room for opportunists.

So how did vivo manage to stay in the game and even enter the more challenging high-end market?

The answer is clear in the X100 series — “open up and consolidate.” Otherwise, it would be impossible to break into the high-end market in the second half of the smartphone game.

Imaging and performance are the core strengths of smartphones in the first stage, and vivo has played these two cards well.

Starting from the X60 series, vivo has partnered with Zeiss for joint development, bringing Zeiss’s professional imaging technologies such as T* coating and natural colors to the mobile imaging platform. By the X100 generation, the hardware level and imaging calibration have reached an industry-leading level.

The 1-inch primary camera improves clarity by over 20% through early correction of offset light, resulting in purer and more transparent image quality. The Zeiss APO super telephoto lens has introduced hall-level chromatic aberration control capability and increased light intake by nearly 1x. Based on the challenging hardware foundation of telephoto + small sensor, it achieves color vividness in long-range photography at an impeccable level.

The V-series self-developed image chip has evolved to the third generation, with improvements in process technology, energy efficiency, and architecture, giving vivo the confidence and strength to tackle video shooting. Even under the parameters of 4K 30fps maximum high-definition recording, it still manages to achieve cinematic depth of field blur and high-quality portraits. The X100 Pro’s actual performance has proven that it is not just a unique advantage of a particular brand.

One of my friends is a well-known photographer in China who has collaborated with almost all smartphone and imaging equipment brands. His comprehensive understanding and high standards in mobile imaging are well known. He shared a set of photos taken with the vivo X100 Pro on social media and gave a highly praised comment, saying, “Yes, it feels like a new era has come.”

From my own photography experience, I won’t talk about the dull professional terms such as tone, color accuracy, and resolution today. I just want to tell you that the feeling of taking photos with the X100 Pro is getting more and more exciting, and I can’t stop. Even my friend, who knows nothing about photography, intuitively commented after seeing the photos I took with the X100 Pro, saying, “They feel particularly clear.”

Users may not understand the technology, but they can still recognize quality. A good phone doesn’t need to boast about how powerful it is; it just needs to make you experience it, and that alone is enough to convince you.

The Dimensity 9300, with its 4+4 big-core design, is undoubtedly the X100 series' “ultimate performance move.” It not only performs excellently in gaming, running large models, and supporting imaging but also does not “fail” in terms of power consumption under high load scenarios.

However, before its release, vivo’s choice of the Dimensity 9300 could be evaluated by outsiders as a “reckless” move.

Both vivo and MediaTek have the same persistence and dedication to break into the high-end market. The deep collaboration starting from the X70 hasn’t been easy. The external criticism of “it would be better to use a different chip than MediaTek” has been ongoing, but vivo has never wavered from its chosen path. The praise received for “Brother Fa’s calibration at the blue factory” may be the result of success and recognition, but what should really be seen by the outside world is vivo’s ability to shield against previous criticism and ridicule.

Talking about large models, skipping the repetition of technical specifications and returning to the user’s perspective, let’s hear the opinion of a friend who is a “fan of a certain smartphone brand” about the vivo X100:

Nowadays, smartphones compete in terms of performance, imaging, gaming, and charging. These homogeneous functions are not worth comparing. For the improvement of future life and help in work, only the AI large model function gives vivo a chance to stand out.
In my ideal AI large model, it should help people free themselves from repetitive work so that they can take photos, play games, and enjoy life properly, providing more inspiration for work. Integrating the large model directly into the phone system, I hope it can manage internal information and retrieve content in certain scenarios, even achieving a combination of internal and external information.

When we question users' understanding of products, perhaps it is not because they don’t understand, but because they do understand and feel that you are not compelling enough to make them excited. And the transformation from passerby to fan is a silent and natural process.

When vivo’s Blue Heart large model took center stage, and users saw the technological environment changes silently brought about by the integration of the large model into the phone, their excitement and desire for new technology far exceeded our imagination. Among the users who participated in the X100 series first sale, there must be a considerable number of people who came for this Blue Heart large model.

The X100 series achieving ¥1 billion in first sale is a historic record, especially considering that it happened during a period of the smartphone market entering a platform stage and overall market growth slowing down. It is not easy, and it is a soaring success against the wind. What is even more commendable is that in vivo’s marketing execution for the X100 series, it did not ride the hype or engage in bundling, but instead remained true to its blue factory spirit and nature. In an era where every trending opportunity is seized, the seemingly “outdated” blue factory may not be as aggressive, but it is a brand that people truly like.

The Blue Heart large model, Zeiss imaging, and Dimensity 9300 are the three driving factors behind the X100 series' successful first sale, and they are the fruitful results of vivo’s years of focus on planting seeds. In 2023, vivo expanded the “blue” brand into a variety of technological extensions, including the “Blue Ocean Battery System” for batteries, the “Blue Heart Xiao V” for AI large models, and the self-developed operating system “Blue River BlueOS,” etc. The blue factory vivo is becoming more and more “blue,” and the path to the high-end market is changing from difficult to easy.

All achievements become history at the moment of accomplishment. Continuously creating new heights, surpassing history, is the pursuit of a team with great dreams. The trajectory of historical development usually rises slowly and arduously in a spiral shape, which is always agonizing and painful. But it is precisely the presence of this uncertainty that makes the value of success more precious.

“Turn impossibilities into possibilities” — this is a praise for the ten-year achievement of the vivo X series and the success of the X100 series' first sale, and it is also an encouragement to myself.

Vivo X100 Series: a Breakthrough in Sales Record

Are domestically produced smartphones really that awesome now??

The vivo X100 series has sold over 1 billion units during its initial release, breaking all previous sales records for new vivo phones! For a moment, I didn’t know whether to rejoice for domestically produced smartphones or be happy for vivo.

Speaking of which, the vivo X100 series is indeed an impressive device that I can’t help but like. Let me briefly mention its specifications again: it is equipped with a self-developed 6nm imaging chip + self-developed AI Blueheart major model matrix + MediaTek Dimensity 9300 flagship SoC + customized Blue Sea large battery, and so on. With such specifications, isn’t it like reaching the ceiling? Not only that, the vivo X100 series has quite a few selling points, such as imaging, AI, and battery life, all of which perform well.

In fact, the initial sales data for the vivo X series have never been small, but this time the increase in sales for the vivo X100 series is really significant. Otherwise, everyone wouldn’t be so surprised!

Let’s start with the X60:

Sales figures for the vivo X60 series have been announced, winning dual championships on multiple platforms
The vivo X70 series went on sale and quickly climbed to the top of the sales rankings in the mobile phone category, achieving dual championships in both sales volume and revenue on 9 major platforms such as Tmall, JD.com, and Suning;
During the initial sales period of the vivo X80 series, it dominated sales championships on multiple important platforms such as JD.com, Tmall, Douyin, and Kuaishou.
The vivo X90 series achieved 6 dual championships during its initial sales, becoming a popular flagship on major e-commerce platforms.

And now, the vivo X100 series has accumulated sales revenue of over 1 billion yuan both online and offline.

This should be a very satisfactory result, right?

This 1 billion yuan sales achievement is not only a victory for vivo but also for domestically produced smartphones. It showcases vivo’s brand strength and also signifies the continuous rise of domestically produced smartphones in the global market.

This dazzling achievement has fully demonstrated that our domestically produced smartphones have reached a very high level in terms of quality, technology, innovation, and more. Such achievements are also enough to prove that they have gained recognition and popularity from more and more consumers.

We hope that domestically produced smartphones can continue this momentum, constantly innovate, make progress, and bring better products to consumers.

vivo X100 series: Breakthrough sales, outstanding performance, imaging and battery life.

The vivo X100 series surpassed 1 billion in first sales, breaking all of vivo’s previous new phone sales records. Clearly, consumers have good taste and can see a good product.

In fact, friends who have been paying attention to vivo should have noticed that in recent years, vivo has reduced a lot of promotion, probably wanting to invest more energy and cost into research and development. The vivo X100 series is a very mature product, excelling in performance, imaging, and battery life. It is absolutely worthy of being called the flagship of the year with a perfect score.

Firstly, in terms of performance, the vivo X100 series debuts the latest MediaTek Dimensity 9300 chip, achieving a score of over 2.55 million points, setting a new record. More importantly, according to tests by many bloggers, the vivo X100 series has better heat dissipation and battery life than some smartphones equipped with Snapdragon 8 Gen3 processors, truly providing consumers with a better experience.

As for imaging, it goes without saying that vivo has always done an excellent job. This time, the vivo X100 series in its entirety introduces periscope telephoto lenses and is equipped with a self-developed V series chip, making it capable of easily taking stunning photos, especially portraits. It is definitely the strongest in the industry.

Nowadays, smartphones are essential products for both life and work, and battery life is also crucial. The vivo X100 Pro is equipped with a 5400mAh long-lasting battery and achieved first place in the shutdown test, surpassing smartphones with 6000mAh batteries from other brands.

In terms of design, the vivo X100 series continues the previous generation’s round and square design, with high recognition. Additionally, the different colors and materials used on the back of the device cater to diverse user preferences. Therefore, the vivo X100 series has obvious advantages starting at a price of 3999 yuan, truly excelling in both software and hardware, and providing users with a better mobile experience.

Vivo X100: High hopes for availability and impressive features.

I just want to ask, are there any fellow customers who, like me, have made reservations but are showing out of stock within the 1 billion range? I want to participate in this billion-dollar project, but I missed out. Is this feeling a bit of a mixed bag, wanting but not getting, feeling disappointed yet welcoming? I want it, but I can’t have it. It’s frustrating.

Actually, I planned to upgrade my phone very early this year. I watched as wave after wave of new phones were released, but I remained in the “wait and see” group until the vivo X100 series hit the market. Seeing the brand-new features, functions, and the introduction of the blue ocean model and operating system, how could I not be tempted to take action?

To be honest, what attracts me the most about the vivo X100 is its photography capabilities. It’s not just the 50 million pixel IMX920 ultra-sensitive VCS bionic sensor on paper. It also comes with a high-quality ultra-wide-angle lens and a practical 64 million pixel floating telephoto lens. It can take portraits, capture sunsets, shoot close-ups of flowers and plants, and even record videos in 4K high-definition portrait mode.

Competitors really can’t match this powerful camera capability. What’s even more impressive is the blue ocean battery introduced by vivo. The 5100mAh super large capacity exceeds expectations, and vivo has also developed blue ocean technology, which involves extensive calibration and hardware optimization to ensure both battery life and extreme power usage.

Last but not least, the OriginOS 4 operating system introduced with the blue ocean model. It excels in animations, system intuitiveness, and intelligent creativity. With the new system version, the vivo X100 series has seen a significant improvement in frame rates, and Weibo has already reached 120Hz. Other software also benefits from the 8T technology, showcasing smoother performance and enhanced visuals.

Being able to get my hands on the vivo X100 series at the end of the year is my greatest hope. I just want to ask vivo, when will you be able to increase production capacity and let us eager customers get it as soon as possible?

Vivo X100: Breakthrough in Sales, Impressive Imaging and Performance

First sale exceeded 1 billion yuan, the vivo X100 series broke all of vivo’s new phone sales records, which is truly remarkable! If this number is divided by the starting price of 3,999 yuan, it is equivalent to approximately 250,000 smartphones. This phone, known as the perfect flagship, truly deserves the model with a perfect score and well-deserved praise!

I believe that the vivo X100 series has achieved such great success due to two reasons. First, its powerful imaging capabilities are undoubtedly a major factor. Vivo’s deep collaboration with ZEISS extends beyond just the lenses and includes advanced V3 self-developed image chip technology. This phone’s performance in photography is leading the industry and has created an ultimate mobile photography experience for users.

The APO floating lens is the biggest improvement in imaging for the vivo X100. It can capture both long-range and close-up shots, which were previously weak points for all other smartphones. While many competitors focused on telephoto lenses, vivo not only made up for the shortcomings in telephoto lenses but also expanded the shooting range to these previously unattainable subjects.

Being able to shoot sunsets and close-ups at the level of professional camera lenses is a great achievement for vivo! Differentiation is the key to enhancing competitiveness, which is an unchanging principle in business.

Secondly, the Dimensity 9300 chip, whether in terms of performance or power consumption control, outperforms flagship chips of the same level. This has also brought outstanding battery life performance to the X100 series, with the Pro model ranking first in the battery life rankings.

The self-developed AI Luna Heart large model matrix has greatly improved the intelligent operations of the vivo X100. The experience of Luna Heart Assistant has been launched, including functions such as file search, question-answering, writing, graphic design, and smart interaction, all of which are expertly handled.

The ability to shoot a wide range of subjects and the smart and intuitive user experience are the true strengths of the vivo X100!

Vivo X100 Series Breaks Sales Record

The vivo X100 series is selling really well. It was available for sale for less than half a day yesterday, and the total transaction amount across all channels exceeded 1 billion RMB. Approximately 200,000 units were sold, breaking vivo’s record for new device sales. When the product is good, consumers will indeed support it with their money.

To be honest, I don’t find it surprising that the vivo X100 series achieved this result given its product strength. Although the flagship smartphone market in China is fiercely competitive, the vivo X100 series still has significant advantages and differentiation compared to other models. The MediaTek Dimensity 9300 chipset currently boasts the highest performance scores, and it is equipped with a Zeiss APO super telephoto lens. Combined with the self-developed 6nm imaging chip V3, the imaging system is in a league of its own. Furthermore, there are also self-developed features such as the Blue Ocean large battery and BlueHeart large module. It would be strange if it didn’t sell like hotcakes.