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return rates
The Fall of Online Fashion Retail in 2024
The women’s fashion e-commerce industry in China is experiencing an unprecedented crisis in 2024. Over 40 established online retailers, including major names like “Wu Huanxi’s Wardrobe” and “Fan Zhiqiao,” have shuttered their operations.
Jan 6, 2025
e-commerce
,
fashion industry
,
return rates
,
supply chain
,
market competition
The Dark Side of Ralph Lauren's Singles' Day Sales: A 95% Return Rate Dilemma
The recent Singles' Day shopping festival in China has exposed a concerning phenomenon in e-commerce practices, particularly highlighted by luxury brand Ralph Lauren’s experience. While the brand recorded an impressive GMV exceeding 1.
Nov 12, 2024
return rates
,
discount mechanisms
,
platform sales strategies
,
sustainable promotion models
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