internet celebrities

The rise and fall of Zhang Quandan offers a fascinating glimpse into China’s internet celebrity phenomenon. In 2014, Zhang shot to fame through his role in “Running Comics” where he played a quality inspector with a distinctive comedic style.

The year 2024 has witnessed an unprecedented wave of controversies surrounding major Chinese social media influencers, with over 30 high-profile cases of “downfall” shaking the industry to its core. This phenomenon reveals deeper issues within China’s digital economy and content creation landscape.