influencer marketing ethics

Controversy Erupts as Popular Internet Influencer 'Tingquan Jianbao' Accused of Falsifying Academic Credentials
According to recent media reports, “Tingquan Jianbao”, a hugely popular figure on the Chinese social media platform Douyin with over 25 million followers, has become embroiled in controversy over his academic credentials.
Oct 16, 2024 influencer scandal, fake credentials, social trust, content authenticity, influencer marketing ethics