fan economy

Strategic Marketing Behind Lei Jun's Gift to Su Bingtian
The recent gifting of a Diamond Black Xiaomi SU7 to Su Bingtian, China’s sprint champion, at the 2024 Guangzhou Auto Show represents a masterful marketing move by Xiaomi CEO Lei Jun.
Nov 22, 2024 guangzhou auto show, marketing strategy, brand promotion, social media, fan economy
Strategic Marketing Behind Lei Jun's Gift to Su Bingtian