consumer trust

The recent controversy surrounding ABC, one of China’s leading feminine hygiene brands, has brought unprecedented attention to manufacturing standards in the sanitary pad industry. After widespread consumer criticism about product quality and customer service issues, ABC’s founder made a notable public statement on November 22, pledging concrete improvements.

Sam’s Club’s meteoric rise in China represents a fascinating case study in retail innovation and market adaptation. With an average revenue of ¥1.67 billion per store and some locations exceeding ¥3 billion annually, Sam’s Club has positioned itself as a premium shopping destination for China’s growing middle class.

A recent incident at a Tasty China restaurant in China has raised serious concerns about food safety standards in fast-food chains. A customer’s discovery of raw chicken meat in their burger has not only gone viral on social media but also revealed similar incidents reported by other consumers.